AI for real estate agencies.
We're Musho, an AI studio in Valencia working with real estate agencies across Spain. We build AI agents, automations and tools around the way you work, from replying to every enquiry straight away to booking viewings automatically.
A typical day at your agency
- An Idealista alert comes in at 11 at night and the reply has to wait until the morning
- The phone rings in the middle of a viewing and nobody can pick up
- Agreeing a time for a viewing takes a chain of messages that drags on for days
- Buyers who got in touch months ago are still looking, and checking one by one who fits each new property is no longer realistic
All of this happens because an agency has to answer enquiries while it is out showing homes. AI is there to reply to every prospective buyer quickly and give your team back the hours that go on answering.
What can we build for your agency?
Every agency works its own way, so the diagnostic tells you what makes sense in yours and in what order.
- 01
Every enquiry gets an answer straight away
An agent that replies on WhatsApp with the real price, area and availability of each property, 24/7. People looking for a flat write to several agencies, and the conversation goes to whoever answers first. It always introduces itself as an AI, as the law requires.
- 02
The phone always picked up
We set up a voice agent that answers the phone with your agency's real details, even while someone is showing a property. It can take every call or only the ones nobody gets to, whichever you prefer. If a person is needed, it passes the call on with everything it has gathered.
- 03
Viewings booked automatically
The prospective buyer picks a slot in the right agent's diary and gets the confirmation within seconds, with a reminder the day before. If the current occupant needs to be told, that notice goes out automatically too.
- 04
Buyers who come back
We let each prospective buyer know when a property comes in that matches what they are looking for. Your contact list stays warm, and viewings come from people who have already asked about your properties.
- 05
We invite a review after every sale or let
After every sale or let, we invite buyers and owners to leave a Google review. Reviews decide which agency people call when they are about to sell their home.
- 06
Reports, automatically
Your agency's enquiries, viewings and deals, kept up to date on a dashboard without anyone having to prepare them. You arrive in the morning and everything is already current.
The agent gives information, books viewings and keeps each contact warm. It never values a property or negotiates a price. When the conversation gets there, it passes to your team with all the context it has gathered.
It fits the way you work
Tools should adapt to your agency, not the other way round. If you work with Inmovilla, Witei or other software, the diagnostic tells you how to connect AI to it. Your properties, contacts and portal listings stay where they have always been, and you never have to keep two databases.
What you already use
Inmovilla, Witei or other
What we build
AI agents, automations and tools built around your business
No software yet? In the diagnostic we choose your starting tool with you, either one that fits the way you work or one built for you. The AI is built on top of it from day one.
Your data
Your clients' data stays yours, including the ID documents and payslips that come in for a rental. We only work with tools that are contractually prohibited from training on it, we comply with GDPR and we put in writing how it is handled before we start.
How we work with you
The diagnostic puts numbers on what AI can save your agency. Everything else is decided on those numbers.
We analyse how your agency works and in 2 weeks you have a plan showing how much you can save and in what order.
We decide with you what to build and give it to you in writing, with a fixed price for the whole project. If you go ahead with the implementation within 30 days of receiving the plan, the full cost of the diagnostic is credited against it.
We hand it over working, connected to the tools you already use, and show your team how to use it. We stay with you for as long as you need.
Frequently asked questions
How much does it cost to bring AI into a real estate agency?
The first step is the AI Diagnostic, from €1,490. The exact figure depends on the size of your agency and is fixed before we start. We give you a plan made only for your agency, showing how much time and money you can save and where to start. If you go ahead with the implementation within 30 days, we take the full cost of the diagnostic off your implementation.
What results can I expect?
That depends on how many prospective buyers get in touch out of hours and how long they wait for a reply today. The diagnostic puts numbers on that picture and tells you what AI would change, how much you would save and what it would cost.
Does the assistant value properties or negotiate prices?
No. It gives information on each property using the real details from the listing, books viewings and keeps in touch with every prospective buyer. Valuation and negotiation belong to your team. When a conversation reaches that point, it passes to a person with everything said so far in front of them.
Does it work with Inmovilla or Witei?
The diagnostic checks before we build anything. Inmovilla offers a documented integration, and each case is looked at with your setup in front of us. With Witei or other software, we first check what your version allows and decide the best route with you. If your business has outgrown your software, the diagnostic will also tell you when a tool built for you makes sense.
What about enquiries from Idealista and Fotocasa?
They are handled like any other. The portal alert comes in, the agent replies to the prospective buyer instantly and everything is recorded in your software, whatever the time.
What if I don't use any management software?
That's fine. If you keep your listings in a spreadsheet, in the diagnostic we choose your starting tool with you, either one that fits the way you work or one built for you. The AI is built on top of it from day one.
What if a client would rather talk to a person?
They talk to a person as soon as they ask. The conversation passes to someone on your team with everything said so far in front of them. The agent also introduces itself as an AI from the start, as the law requires.
How long until it's up and running?
The diagnostic is ready in 2 weeks. Implementation depends on what we decide to build, with the timeline and the price fixed in the proposal before we start.
How much of my team's time does the diagnostic take?
It takes 2 weeks from the first conversation to the handover of the plan. From your team we need an initial form and conversations with the people who run each process, arranged around your agency's availability. We do the analysis.
Other sectors we work with
Contact
Shall we talk about your agency?
Tell us how your agency works and we'll tell you where to start.