AI for hotels.
We're Musho, an AI studio in Valencia working with hotels and holiday accommodation across Spain. We build AI agents, automations and tools around the way you work, from answering guests in their own language to taking direct bookings.
A typical day at your property
- An enquiry comes in at midnight in German and the reply has to wait for the morning shift
- The phone rings in the middle of a check-in and nobody can pick up
- The same questions about times, parking and breakfast get answered one by one, often by you
- Guests who have stayed with you before book again through Booking.com, with another commission to pay
71% of portal bookings in Europe come through Booking.com, and every one of them pays commission. AI is there to reply straight away, make booking direct easy and give those hours back to the team you already have.
What can we build for your property?
Every property works its own way, so the diagnostic tells you what makes sense in yours and in what order.
- 01
Questions answered at any hour
An agent that answers questions about availability, times or parking on WhatsApp and on your website, in the guest's language, 24/7. It replies with your property's real details and can complete the booking. It always introduces itself as an AI, as the law requires.
- 02
The phone always picked up
We set up a voice agent that answers the phone with your property's real details, even at peak check-in time. It can take every call or only the ones nobody gets to, whichever you prefer. If a person is needed, it passes the call on with everything it has gathered.
- 03
Arrivals confirmed in advance
We confirm every arrival a few days ahead, answer travel questions in that same message and let reception know what each guest needs. Last-minute cancellations stop catching you by surprise.
- 04
Guests who come back direct
After the stay, we keep in touch with each guest and make it easy to book direct next time, with their history to hand. When they come back, the booking arrives with no commission to pay.
- 05
We invite a review after every stay
After check-out, we invite each guest to leave a Google review. Reviews decide which property people choose when they are browsing on their phone.
- 06
Reports, automatically
Your property's bookings, occupancy and revenue, kept up to date on a dashboard without anyone having to prepare them. You arrive in the morning and everything is already current.
The agent always answers with the real availability and prices from your software, and never promises a room that isn't available. When a request goes beyond what has been planned for, it passes to reception with all the context gathered.
It fits the way you work
Tools should adapt to your property, not the other way round. If you work with Cloudbeds, Lodgify or other software, the diagnostic tells you how to connect AI to it. Your bookings, rates and availability stay where they have always been, and you never have to keep two calendars.
What you already use
Cloudbeds, Lodgify or other
What we build
AI agents, automations and tools built around your business
No software yet? In the diagnostic we choose your starting tool with you, either one that fits the way you work or one built for you. The AI is built on top of it from day one.
Your data
Your guests' data stays yours, including the passports and guest registration records the law requires you to keep. We only work with tools that are contractually prohibited from training on it, we comply with GDPR and we put in writing how it is handled before we start.
How we work with you
The diagnostic puts numbers on what AI can save your property. Everything else is decided on those numbers.
We analyse how your property works and in 2 weeks you have a plan showing how much you can save and in what order.
We decide with you what to build and give it to you in writing, with a fixed price for the whole project. If you go ahead with the implementation within 30 days of receiving the plan, the full cost of the diagnostic is credited against it.
We hand it over working, connected to the tools you already use, and show your team how to use it. We stay with you for as long as you need.
Frequently asked questions
How much does it cost to bring AI into a hotel?
The first step is the AI Diagnostic, from €1,490. The exact figure depends on the size of your property and is fixed before we start. We give you a plan made only for your property, showing how much time and money you can save and where to start. If you go ahead with the implementation within 30 days, we take the full cost of the diagnostic off your implementation.
What results can I expect?
That depends on how many enquiries go unanswered at your property and how many bookings come through a portal when they could have been direct. The diagnostic puts numbers on both, and we use them to decide with you where to start.
Does it handle several languages?
Yes. The agent replies in whatever language the guest writes in, such as Spanish, French or German, always with your property's real details. Your team reads the whole conversation in your own language.
Can it help me get more direct bookings?
Yes. Anyone who asks on WhatsApp or through your website gets a reply within seconds and can complete the booking. Guests who have stayed before, even if they came through Booking.com or another portal, get a direct way back. The numbers for your case come out of the diagnostic.
What about bookings that come through Booking.com?
They are handled like any other. The booking is recorded in your software, the guest gets their arrival confirmation and their questions are answered right away. If they want to come back, the next booking can come in direct.
Does it work with Cloudbeds or Mews?
The diagnostic checks before we build anything. Cloudbeds, Mews and Lodgify offer documented integrations, and each case is looked at with your setup in front of us. With Sirvoy, Little Hotelier or other software, we first check what your version allows and decide the best route with you. If your property has outgrown your software, the diagnostic will also tell you when a tool built for you makes sense.
What if I don't use any management software?
That's fine. If you keep your bookings in a calendar or a spreadsheet, in the diagnostic we choose your starting tool with you, either one that fits the way you work or one built for you. The AI is built on top of it from day one.
What if a guest would rather talk to a person?
They talk to a person as soon as they ask. The conversation passes to someone on your team with everything said so far in front of them. The agent also introduces itself as an AI from the start, as the law requires.
How long until it's up and running?
The diagnostic is ready in 2 weeks. Implementation depends on what we decide to build, with the timeline and the price fixed in the proposal before we start.
How much of my team's time does the diagnostic take?
It takes 2 weeks from the first conversation to the handover of the plan. From your team we need an initial form and conversations with the people who run each process, arranged around your property's availability. We do the analysis.
Other sectors we work with
Contact
Shall we talk about your property?
Tell us how your property works and we'll tell you where to start.